Built the creative infrastructure behind a rapidly scaling wellness company — aligning strategy, identity, packaging, education, and customer experience into a cohesive brand world.
A clinically backed probiotic entering a highly regulated wellness market with no brand identity or internal creative team. Clinically credible. Visually disconnected. Every touchpoint needed to communicate trust, calm, and scientific legitimacy simultaneously.
Built the creative function from the ground up — identity systems, packaging, photography direction, and performance marketing infrastructure. Every decision was calibrated around trust, clarity, accessibility, and customer understanding.
Embedded creative and strategic leadership across the brand's early scaling phase — collaborating cross-functionally with scientific leadership, ecommerce, marketing, and customer experience teams while hiring and directing a creative department of ten.
From six to seven figures in two years.
A brand that learned to make science feel human.
Repositioned an established fine jewelry brand for modern ecommerce growth — strengthening the relationship between heritage, customer experience, and emotional connection.
A family-owned jewelry brand entering ecommerce after decades of physical retail. The collections, storytelling, and customer experience needed structure — preserving the emotional richness customers already felt in person.
Led the relaunch across ecommerce experience, collection architecture, editorial direction, photography, partnerships, and brand voice — carrying the intimacy built in person into a digital environment.
Embedded creative leadership across ecommerce, campaigns, photography, lifecycle marketing, partnerships, and customer experience — ensuring every touchpoint carried the same sense of heritage and care.
The digital experience finally reflected the warmth, intimacy, and emotional richness the brand was known for in person.
Created the positioning, messaging, customer journey, and launch experience for a product built around memory, connection, and legacy.
Building value from scratch in a category dominated by affordability and product utility. The challenge was shifting the customer experience away from customization alone and toward emotional permanence, ritual, and participation.
Built the go-to-market strategy — positioning, launch narrative, ecommerce architecture, funnel strategy, performance marketing, and customer journey development. Designed around emotional permanence and participation — not product specification.
Strategic and creative partnership from early positioning through launch — shaping messaging, ecommerce, visual direction, marketing systems, and the full customer experience alongside the founding team.
The experience of creating the heirloom became just as meaningful as the object itself.
Built the creative and ecommerce infrastructure behind a fast-growing jewelry brand — aligning campaigns, customer experience, and systems designed for scale.
Translating founder-driven creative instinct into scalable commerce infrastructure — without losing the aesthetic sensitivity that made the brand resonate. The vision existed. The systems needed to support it.
Built the ecommerce and lifecycle marketing foundation for sustained growth — retention strategy, influencer direction, editorial planning, email and SMS architecture, and creative systems across channels.
Embedded creative and ecommerce leadership alongside the founder — connecting retention marketing, customer experience, campaign planning, lifecycle systems, and creative direction as the company scaled.
Multi-million dollar growth. Brand momentum backed by infrastructure designed to scale.
